Why the Best Recruiters are Like Salespeople

There are tons of similarities between recruiting and sales. A salesperson sells a product or service to a potential buyer, just like the recruiter sells a company to a prospective employee. Some of the tips applicable in sales and social networking are invaluable to effective employee recruitment, and we’re going to show you just how much in the following paragraphs:

  1. Message tailoring

Today’s technology allows you to personalize any message you send out, even bulk messages. You can include the company name, addressee’s name, home contact details and any other detail. So much so that we don’t consider it personalization anymore.

By today’s definition, personalization is about tailoring a message to suit the individual to whom it is being sent – and only them. Personalization is the difference between sending bulk emails/making cold calls and never hearing back and actually getting a response from your target audience.

  1. Planning ahead

Both recruiters and salespeople must understand the importance of prior planning, whether to make a sale or fill a placement. In fact, the best recruitment services come from companies that stay ahead of the curve: if you know about a position opening up in the next few months, you start laying the groundwork in various networks where potential employees frequent – sharing articles, interacting in social and professional circles etc. once the position falls vacant, you approach the network, not as a stranger, but as one known to them.

  1. Social savvy

Communication and people skills are important everywhere, but more so for end to end recruiting and sales. Both professions require knowledge of how to reach out to strangers and form meaningful connections. Today’s social tools – email, telephones, social media – make this a lot simpler. The best RPO recruiters and salespeople are those who can navigate these social vehicles with ease.

  1. Wide networks

It’s good to know many people, but even better to know how to use them to get your job. This is especially true if you have to make a tough sale or do staffing for a crazily specific role. Aggressive recruiters and salespeople get the job done. You connect with someone, look through their connections and use the one you know to reach out to the one you don’t know.

  1. Process driving

As explained above, successful salespeople and recruiters are focused on the process and planned, and are not easily derailed by delays and distractions along the way. There are many things that come in the way of process, creating detours from the main path, but the best recruiters and salespeople find ways to keep track of progress and process and work within the predetermined timelines.

  1. Good listening skills

Tying in to the point about tailored messaging, good message personalization depends on the ability of the salesperson or recruiter to listen – to the client, to the prospective employee, to the buyer – listening is key. A great salesperson doesn’t jump in to sell his product or service too soon, just like good recruiters don’t bombard candidates with job or company details that are of no consequence to the sourcing process.

  1. Asking the right questions

A job candidate for instance must be asked several critical questions by the RPO provider: what do you like about your current job and workplace? What would it take to get you to move from there? Similarly, good salespeople have a set of questions they must ask and answer at various stages of the sales process, or they could risk failing.

  1. Intimate product knowledge

Once you have listened carefully, the next step is tailoring a message to bring out features, benefits and/or functionalities that an individual would be interested in according to who they are. This applies to product pitching as well as international RPO and other sourcing strategies. Many companies offer consumers complex solutions with a myriad of functions and perks, and for RPO companies, there is responsibility to sell an entire company – the hiring manager, the role, the job responsibilities, etc. – to a prospective candidate.

Success is only possible through intimate product knowledge, focusing on the right aspects of the product/job to attract that buyer/candidate in order to capture and retain their interest, and hopefully close the deal.



The best recruiters and salespeople make it all look easy, but those in the field know that it’s anything but. It takes great commitment and unwavering application of the principles of sales and recruitment. Both professions – all professions, in fact – live by selling one thing or another. It’s just about knowing what that is, and how best to sell it.


Creating Happiness At Work

Key to Creating Happiness at Work

The first step towards achieving happiness at work is realizing that being happy is actually a choice. You need to make the choice to be happy with what you do. Regardless of where you work or the type of employer you have, a positive attitude will make your work more enjoyable. If your objective is to be happier at work, this will have a positive impact on the overall quality of your life. 

Start the Day Positively

  •         The way you start your determines how the rest of it will be. Feeling good in the morning sets the right pace for your day. People who begin their days on a positive note are more likely to be productive and work efficiently. You can boost your mood in different ways ranging from starting the day with your favorite cup of coffee to taking a brisk walk.
  •         Spare some time to do what you enjoy each morning and savor the moment. It is always a good day to do something that you enjoy each day. Rewarding yourself with an occasional treat is an effective way to keep you in a good mood.
  •         In order for you to be able to get the most out of your day, try waking up slightly earlier than you usually do. This will give you more time to enjoy your breakfast or your daily morning walk. If waking up earlier is a challenge, you have the option of sleeping earlier.

Take Control of your Personal and Professional Growth

Everyone has their own personal issues that can influence their ability to work effectively. Personal concerns will always be a part of life, but they do not have to obstruct your productivity. Avoid dwelling on your personal issues while at work and focus on doing the best that you can. You can use work to take a break from any personal issues that you may have.

A good and productive day at work can make it easier for you to handle personal challenges at the end of the day. Your personal development is your responsibility. You need to take control of both your personal and professional growth.  Create realistic goals and work on the steps that you need to take to achieve them. Growing professionally and personally is vital for your personal sense of fulfillment.

Good Grooming and Nutrition

Dressing well can positively influence your mood. When you look good, you usually feel good. Even if you work from home being properly dressed will get you in the mood for work and boost your productivity and focus. Proper grooming can revitalize you and jump start your day. Consume a healthy diet and remain hydrated throughout the day. This is essential for maintaining high energy levels and having a positive attitude at work.

Establish Good Relationships with Colleagues

Considering how much time you spend at work, you need to have a good relationship with your colleagues. From the moment you get to work, acknowledge your colleagues with a greeting and interact with them as the day goes on. Being isolated at work is never enjoyable and will certainly have a negative impact on your mood.

Make friends at work by identifying the people who have similar interests. Maintain your happiness at work by helping colleagues as often as you can. When you help people, you feel happier and create a working environment that everyone can look forward to. Avoid people who choose to be unhappy, negative or spiteful. If you engage in negative conversations, your good mood will be disrupted.


An important aspect of being happy at work is organization. Create schedules for each day that will enable you to manage your workload effectively. Avoid the feeling of being overwhelmed by scheduling your tasks. This will make it possible for you to take charge while handling your work confidently and efficiently. When making work commitments focus on the ones that are able to keep. Proper planning allows you to complete your work on time.

Professional Recruitment Services

If you are looking for the best employees, make your job easier by working with an RPO. Using recruitment services for your staffing and sourcing needs guarantees the best results for any recruitment process. Services such as night sourcing and end to end recruitment empower organizations that value productivity. RPO companies are devoted to making the hiring process easier for employers. Get in touch with an RPO provider for a range of international RPO services.